Behind the Brand

Unwrap Belk's Ultimate Gift Guide

Make your list. Check it twice. Whether you’re looking for yourself, or you’re the elf shopping off the shelf, Belk is the place for you. Mom? Dad? Siblings? Friends? You name them; we’ve got them covered!

Let’s get started with the top items on everyone’s list.

  1. Fragrances… it just makes scents. Get everyone smelling great with perfume from Chanel, Ralph Lauren, Viva La Juicy, and cologne from Giorgio Armani, Dior, Ralph Lauren and Chanel. Sound ‘scent’sational? It gets better! Pick up Belk exclusive fragrance box sets, each with a coupon for 20% off a large spray from any product featured in the set.
  2. We’ve got you covered. Keep the family warm with quilted patterns, bright coats, and a seasonal favorite - Sherpa. You can also wrap up in barn jackets, fleece and faux leather jackets for the ladies in your life, from New Directions and Kaari Blue. Men will sport lighter weight shells from IZOD, Crown & Ivy and Columbia while kids prepare for snow in puffer jackets.
  3. Tech the Halls. Google, Nest and Amazon are joining the holiday gifting game with (smart) home technology for the whole family. The fun doesn’t end there. Cook up meals with kitchen electronics including an air fryer, Instant Pot, Keurig, KitchenAid products and more. 
  4. Stepping it up. Walk around in style with slouch, western, hikers, dress shoes or booties. This year, we’ve expanded our product selections from Frye, Vince Camuto, Sam Edelman, Nine West and others, with more options to boot.  
  5. Sweater Weather. If you’re shopping for crew or turtlenecks, New Directions, Crown & Ivy, Cupio, Kaari Blue and Madison sweaters are a key item to build anyone’s closet. Rounding out the styles, solids and stripes will stay consistent while color blocking will add a new trend to the lineup. The men in your life will also appreciate IZOD’s focus on holiday fashion styles and updated stripes as Chaps promotes solid shirts as a key item.
  6. Underneath the Tree. We’ve got glitter, gold and everything bold! With fine jewelry, bridal, fashion jewelry, accessories and new gifting programs, we’ve got the main attraction and stocking stuffers. We aren’t leaving the guys out either. Shop seven novelty gift themes with Hammer & Axe, Merry mini’s, A&P dashboard cameras, gameday gear cornhole and a whole lot more.
  7. We’ve got it in the bag(s)! Get your designer gifting done with Michael Kors and Dooney & Bourke now hanging in all our stores.
  8. Our Toy Story. Kids’ faces will light up thanks to Fisher Price, Hot Wheels, Barbie, Little Mommy, FAO Schwarz and Paw Patrol. Make sure kiddos circle their favorite toys from our 22-page toy mailer to help Santa shop his nice list.
  9. Run, run Rudolph. Get ready to train for a new year with running shoes from Nike, Adidas, New Balance, Fabletics, Under Armour and Skechers. We’ve got styles for every workout with Nike Air Bella and Flex Experience, and Skechers Go Walk Joy.
  10. Wrap It Up. All designer brands in one spot? We’ve got the best sweaters in styles including turtlenecks, puffer vests, fleece jackets, double v-necks, popcorn cowlnecks, chenille sweaters and others from Calvin Klein, Michael Kors, Vince Camuto, Lauren Ralph Lauren, French Connection, Free People and Sanctuary.


Whether you’re shopping in one of our 292 stores, or at, save big and knock out your shopping early so you have more time with your family and friends. Happy holidays from our family to yours!