Behind the Brand

Tech the Halls - Get Smart (Home) for the Holidays

We know the holidays are hectic, so we’re here to make gift giving as convenient as possible.

Did you know? 34% of people surveyed use voice to listen to music, more than 30% control their home’s lighting, and almost 25% use smart devices to set a timer. That’s a lot of time saved by simply thinking out loud. So, we’re giving you time back to enjoy the holidays with your loved ones.  

"Our assortments continuously evolve to ensure that we're placing relevant, trending products on our floors," stated Scott Ternes, Senior Vice President, GMM - Home. "We didn't want to miss out on this hot category, so we made the decision to jump in for the gift giving season and we're looking forward to seeing how our customers react to these great, new deals."

Pick up an Amazon Echo Dot 2nd Gen for just $19.99 on Black Friday and weave smart home interactions into the fabric of your life. It's as simple as placing a dot in your kitchen and living room to play music, read the news, check the weather, set alarms and more.

To welcome us to their family, Amazon partnered on a key promotion. That’s right, any Elite customer who spends $300 or more on December 13 will receive a 3rd Generation Echo Dot (while supplies last)! We love rewarding our best customers.

Whether you’re huddled by a fire or not, stay warm with the Nest Learning Thermostat on sale for $179 on Black Friday (originally $249). It’s smart enough to build a schedule around your preferred temperature, so you won’t even have to lift a finger. Plus, your new Nest Indoor Camera will capture the holiday hustle and bustle for $129, down from $199!

Google Home mini will become your new personal assistant offering hands-free help in any room with a device. Simply say "Hey Google" to get answers, tackle your day, enjoy music, or entertain your family – all for a $25 Black Friday steal!

In addition, we’re investing in kitchen appliances including Air Fryers and Instant Pots. Pick up your perfect Thanksgiving outfit, and the product that'll cook your meal for you, all in one stop!

Other Black Friday tech steals?
According to, we’ve got the best ones out there! With over 600 doorbusters throughout the store, you won’t want to miss the lowest prices of the season including a Shark Ion Robot Vacuum for $229.99 (originally $399.99), or a 32” LED TV for $79.99 (originally $200 - and in-store only).

With something for everyone, tech the halls with the best products available in select Belk stores and on