Behind the Brand

Easter Ease. Dress the Fam in Crown & Ivy!

Tell somebunny, really anybunny, that Easter is around the corner and it’s never too early to select your big day, best looks.

Hop to it and tell friends they can find everything they need in one store. That’s right, Belk is packed with fresh colors, florals and top trends for the whole family. In addition to our top national brands, our exclusive Crown & Ivy brand is built for Easter (and you) with pretty prints and patterns.

Let’s start with casual looks…introducing Crown & Ivy Icon. A tried and true favorite, this extended line features a top that has been with us since the brand launch…a peasant top. To build out any spring look, you can grab this staple in a variety of new prints and colors to spice up your closet. After all, it’ll never go out of style.

If you’re looking to step up your style, look at fresh finds that range from bold in style to floral and mild. Moms can’t forget the little ones! Crown & Ivy is proud to offer their ‘Mommy & Me’ line for a match made in heaven look you and your little one will love.

Before we get to the guys, check out Crown & Ivy’s cute and classy completers for the perfect purse, or sensible shoes for photos, walking around with the family, or any Sunday activity.

We’ll seal the deal by putting the ease in Easter by further simplifying Men’s shopping (is that possible?). Head to Men’s Crown & Ivy to shop their signature denim and pants with leg silhouette descriptions, fit specifications and style names. Whether he’s dressing up for church, or down for family brunch, he’ll find comfort in our recently launched denim. Top off the look with icon shirting, brought to you by the Crown & Ivy Icon Shop featuring stylish, memorable looks to keep your wardrobe fresh. The men’s poplin button down shirts are sure to check all your needs. Shirts are washed and super-soft in great colors and patterns with trim details.

Now that you have your shopping list, it’s time to embark on an exciting hunt where we promise you’ll walk away with the sweetest finds. Hoppy shopping!