Behind the Brand

Pep and Prep for a Game Winning March Madness

You shoot, you score! The big games are around the corner, so it’s time to make sure you’re pepped and prepped to throw a three-point viewing party. What will you need to succeed? Never fear, Belk is here.

“Our team has been working hard to build out our college gear in apparel to help customers go from a day in the office to gameday ready. In home, we’re offering products to transition customers from tailgating to home-gating,” said Yessenia Govea-Hernandez, Assistant Buyer, Men’s/Kids/Home. “With product offerings across the business, we’re bringing southern fans a variety of ways to celebrate the largest time in basketball, indoors or out.”

Whether it’s dawning gameday gear, or purchasing perfect party accessories, we’ve got everything you covered. 

Gameday Gear
Represent your school from top to bottom in gameday couture from schools across our footprint. Can’t find your school in stores? Give a shot or find school-spirit looks in your favorite colors. Afterall, it’s never too late to get in game day mode.

Gameday Gathering
Become the hostess with the most-ess with a Dips Ahoy bowl, Mild and Wild salsa server and In Queso Emergency bowl. These punny pieces will take your party to the next level.

Keep your friends’ heads in the game. Have guests who don’t have a dog in the fight? Get them engaged with a Shoot Again set. The points scored there will matter more to them than what’s happening on TV.


Run, don’t walk, to your Belk to pick up the necessary items for a successful March Madness.