Behind the Brand

The Perfect Fit to Train in Style

Oops, you did it again. You wrote 2018 instead of 2019, didn’t you? We’ve all been there. You know what else we’ll all do this month? Strap on our tennis shoes, throw on our workout gear and begrudgingly hit the gym. Turn that frown upside down. It’s time for New Year, New You and we’re here for it!
We’ve got every trend your workout wardrobe needs including bright colors, pattern mixing, color blocking, mesh details, textured fabrics and graphics. 

“Everyone works out better with a new outfit, so do your heavy lifting at Belk by shopping the latest activewear trends across all brands,” stated Mary Paige Gray, Active buyer.

Why run to Belk for your gear? Our breadth of assortment can’t be beat. With national brands like Nike, Adidas, Champion and Puma, and exclusive labels including ZELOS and Crown & Ivy Sport, we’ve got something for everyone! So, kick off the new year with new gear, at a great price! Enjoy 40% off ZELOS, during select events in January, and up to 25% off national brands’ select styles.

Good luck and Happy New Year (New You)!

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