Belk in the News

Washington County Commissioner Jeff Cline looked out over the crowd, recalling when he worked at Valley Mall soon after it opened more than four decades ago. He said the vibe inside the mall Wednesday rivaled that of yesteryear, as hundreds of shoppers lined up for the grand opening of the new Belk department store.

"When I walked in here today, it reminded me of the energy and excitement this mall used to have," Cline said.

This reality TV star is expanding her empire with the Skinnygirl Jeans line.

Bethenny Frankel — known for her stints on The Real Housewives of New York City — was in the Charlotte area on Monday to promote that venture.

Skinnygirl Jeans are now available at 27 Belk stores, including SouthPark and Mooresville, as well as online.

With so many beauty launches happening daily, new products don’t have that bright, shiny appeal they once did. (Except for you, Essie. We still anticipate every one of your polish drops like it’s Christmas morning.) Every so often though, we get word of a particularly exciting new launch that catches us off guard and gets our lashes fluttering. Yesterday’s announcement of Belk Beauty was one of them.

Belk, best known for its Southern department stores, unveiled its Community Closet to be used by both schools.

As a part of its Project Hometown, Belk donated more than $60,000 to the three schools to create a closet filled with donated clothes, wipes, towels, shoes and lunch bags.

Belk now has its own private label beauty brand.

The Southern department store chain announced today the launch of Belk Beauty, a collection of palettes, sets and kits across the eye, lip, cheek and nail categories.