Behind the Brand

Dominate Dad’s Day with the Best Gifts Out There

Dad’s Day is quickly approaching and as much as you want to tell him you appreciate him, it’s always been a struggle to find the perfect gift. Not anymore.

Grab your cart (virtual or not) and head to Belk to avoid another year of ‘bound for the attic' gifts that have been hiding since the day dad got ‘em.

Dress the dad bod.
Fill dad’s closet with summer essentials, including shorts, polos or a brand-new suit. Steal deals with buy one, get two free Crown & Ivy, IZOD, Chaps, Saddlebred and Van Heusen; 25% off select Men’s Nike and Under Armour; and up to 65% off favorites like accessories and essentials from Tommy Hilfiger, Levi’s® and others.

Stop time this Father’s Day with a trendy watch from G-Shock, a dressy option from Guess or Armani Exchange, and a casual option from Bulova, Seiko, Fossil or Citizen Eco-Drive.

Step up his shoe game.
Throw out the grass cutting sneakers for new kicks from Sperry, Clarks and Crown & Ivy, on sale from $39.99 - $59.99, originally $80 - $100.
If he’s aiming to be active, save up to 25% on Nike (June 9 – 15) and Under Armour (June 7 – 16), rarely discounted brands.

Gifts that make scents.
Treat dad with Dior Sauvage, Chanel Bleu, or a gift set from Ralph Lauren Polo or Acqua Di Gio. Grab a Polo Red set including 4.2 oz Eau de Toilette, 1.3 oz Eau de Toilette, 3.4 oz After Shave Balm for $95, a $165 value. Or opt for an Acqua di Gio Absolu set, featuring a 2.5 oz Eau de Perfum and 1.3 oz Eau de Perfum for $124, $173 value.

Dad’s closet will appreciate the love, but you can also use this year to gift him with a memory.

Savor the celebration with the top grilling and BBQ accessories.
Grab a portable gas grill, charcoal grill, take-along grill station, or cast-iron grill pan and press. If he wants it, we’ve got it. Sweeten the deal with a multi-use cornbread and fry ban. They’re the bread and butter for a go-to grill meal.

Catch a winning gift with camping and fishing gear.
Prepare him for his greatest catch which is sure to be trapped by a new fishing rod and reel combo, or Spincast fishing pole for bass and trout.

After fishing, end the day relaxing in a tent (regular or water resistant). Dad’s new micro flannel solutions sleeping bag, paired with a non-slip luxury foam camping sleep mat, will be more comfortable than a night of falling asleep on the couch watching TV.

Run, don’t walk, to Belk (or type in, so you don’t miss your chance to grab the perfect (last minute) gift via Father’s Day sales, June 14 - June 16.