Behind the Brand

How can you add a touch of southern hospitality to your home?

It’s as easy as heading to one of our 150 home departments across our 16-state footprint to check out our Southern Specialty Shops. Within lovely alcoves, you’ll find the perfect lifestyle additions for your humble abode.

“We want our customers to find the perfect fixings for their home and this addition in our modern home department is a great way to open the door to new opportunities for all homeowners,” said Katie Kirby, Merchandise Manager for Men’s Kid’s and Home.
 
Participating Belk stores have a designated area for specialized merchandise that will rotate every three months. These areas are a destination to tell the story of southern tradition and authenticity of the new South. Customers will look forward to visiting these one-stop-shops for fun gifts and home décor including southern foods, candles, wreaths, outdoor lights, tea towels and more. 

Don’t miss your chance to show off your southern hospitality with Local Pride, prepare for a day outdoors with Garden Party, and recognize your country with Americana. This in-store shop is the perfect spot for modern, southern, style.