Behind the Brand

“When it comes to Game Day Gear, we’re lifestyle driven” said Eddie Jenkinson, Buyer. “We’re not just selling t-shirts. Our collection offers apparel and accessories that show your spirit in the office, filling a void in department stores and helping us stand apart from our competition.”

Our Game Day Gear line is designed for fans who want to support their team beyond the game. As you gear up for big wins, we’ll outfit you to show school spirit all season long. 

For the guys in your life, we’re focusing on polo and woven options - great for the office, your kids’ game or to sport out and about while cheering on your team in style.

For the entire family, we’ve upped our game by packaging collegiate products together, building a strong visual presentation. Extra points? It's easier than ever to get prepped in one spot. Not only can your husband wear his favorite collegiate shirt and belt combo, but your daughter’s outfit will also match. Talk about a touchdown photo opp!

At Belk, you aren’t limited to t-shirts. We have bragging rights when it comes to our ability to offer a variety of options at a great price, so you’ll score new looks for every game. You can switch up your bag, update your jewelry, or change your t-shirt dress to a sweater. Whether it’s the first game of the season, homecoming or rivalry weekend, we’ve got your gameday best.

This year, we’ve expanded our Game Day Gear from 155 stores to 230, so we’re excited to localize offerings store-by-store. Check out this season’s roster to see which teams we carry. If they’re not in your local Belk, you can always shop online. 
              

• Alabama, Georgia, Clemson, Tennessee, South Carolina, Auburn, North Carolina, NC State, Mississippi State, Arkansas, Ole Miss, Florida, Louisiana State, Kentucky, Virginia Tech, Texas A&M, Florida State, East Carolina University, Virginia, West Virginia, Texas, Oklahoma State, Appalachian State, Oklahoma, Baylor, Texas Christina University, Duke, James Madison University, UNC Charlotte, Western Kentucky

It’s game time! Head to your local Belk to get equipped to win all season long. Plus, you won't want to miss our BIG Game Day Gear sale (25% off) from September 19 - September 25. Touchdown!