Behind the Brand
Roll call! Belk is increasing college campus engagement by introducing an inaugural class of College Ambassadors – seven Gamecocks from the University of South Carolina and seven Hokies from Virginia Tech – who were selected to share the retailer’s brand story with consumers who are loyal to their alma mater.
Whether it’s on-campus or online, ambassadors will raise awareness about Belk’s national and private brand portfolio, community outreach programs and upcoming promotions.
You can follow Belk ambassadors to tap into shopping adventures via their Insta Stories, find Belk on campus during welcome week and more. Whether it’s social media engagement or driving traffic into stores, students are responsible for putting Belk in front of an expanded group of future customers.
What’s in it for them? The perks are sweet. They’ll gain access to Intern Queen (internship/career advice) and Belk execs, receive a letter of recommendation, network with fellow reps and more.
Meet Belk’s inaugural class of College Ambassadors:
University of South Carolina
• Alec Giakas – A Gamecock Rugby player, Alec is a class of 2020 student at the University of South Carolina. His zest for life mixed with a community mindset make him a key ambassador.
• Alex Satchell – This edgy and bohemian senior has a future in fashion and is currently involved in Alpha Chi Omega, National Retail Federation and Fashion Ford.
• Anna Schaefer – Anna is a member of Alpha Chi Omega, Pi Ti and the Lacrosse team and is transitioning her comfortable style to business casual. She’s eager to bring our styles to fellow seniors who are refining their work wardrobes.
• Autumn Grueber – An incoming University of South Carolina freshman, Autumn is excited to bring her love for fashion and all things trendy to her new home.
• Bridgid Bowman – After spending a summer learning the ins and outs of the business, one of our interns, Bridgid, will continue to represent our brand as an ambassador.
• Katherine Lee – A former Miss Teen USA participant who has been featured on USC’s magazine, Katherine is excited to share Belk news with her large network of loyal followers.
• Rachel Ross – Rachel is a Chi Omega and member of the Fashion Board. This senior is excited to elevate her passion for fashion while promoting Belk across campus.
Virginia Tech University
• Andrew Kobylski – A Virginia Tech junior, Andrew is Alpha Tau Omega’s recruitment chair and reaches 700+ students every semester. He’s excited to show off his sleek and clean-cut outfits, found at Belk.
• Azita Peters – A future marketer, Azita is involved in Alpha Delta Phi and PRISM – an advertising club. She also develops social media content for her college. With ambassador experience under her belt, her connections will help her promote our trends on campus and online.
• Erica Nasto – Erica is a Delta Gamma and part of the Fashion Society of Design. She shops Belk for sporty, relaxed, bohemian looks and values our ability to offer great prices for college students to find versatile options for every occasion.
• Jess Habich – Kappa Delta’s Jess is eager to explore her passion for fashion with Belk. The self-described foodie + fashionista loves trying new pieces as much as she loves trying new foods.
• Kayla Reuss – Kayla is chic with a little edge and loves accessorizing. Her love of fashion encouraged her to pursue this role as an ambassador.
• Maddi Dempsey – As a Delta Gamma, Maddi is intertwined in Virginia Tech’s campus community. She loves bright, colorful looks and isn’t afraid to rock unique pieces. She appreciates our affordable pieces catered to a diverse network of college students.
• Shannon McElroy – Shannon is excited to spread news about Belk - a one-stop-shop where you’ll find everything you need. She’s simple, trendy and confident her looks will never go out of style.