Behind the Brand

We’ve Done Your Homework for You! Ace Back-to-School

Calling all parents! Start your student’s new year in style by dressing them in the latest looks. We talked to straight-A student, Sarah Neese, Merchandise Manager, Kids, to get the inside scoop on the best ways to excel this school year. We’ve got a cliff notes version of her top tips.
Q: Why Belk for back-to-school?
A: Belk brings you everything you need at a great price. Customers shop a wide assortment of national brands and private-label fashion apparel, shoes and accessories for every kid and teen. Whether your student loves denim, shine, prep or activewear, we’ve got them covered!
Q: Beyond the national brands everyone knows and loves, what should customers lookout for when shopping at Belk?
A: Our private brands are modern, dynamic and true to our southern roots. For example, Lightning Bug, our private brand designed specifically for kids, is all about having fun with bright colors and easy, everyday playwear. Lightning Bug will introduce accessories to complete outfits from head-to-toe – matching bows, jewelry, pencil pouches, key chains and socks. Other must-haves include prep and active and our signature private label – Crown & Ivy – has options for the whole family.
Q: Denim is a standard, school staple. What will customers find in your blues?
A: For the first time ever, we’re introducing denim for 2-7-year-olds and relaunching our True Craft denim line for toddlers to teens. Our authentic denim brand, True Craft, has a country-inspired, southern vibe perfect for the young at heart. As the home of southern fashion, we understand the importance of wear-now, so not only will you find long denim to carry kids through fall, they can transition in and out of bermudas, shorts and ankle-length bottoms.
Q: What other trends will students wear in the hall this fall?
A: Girls will love floral prints, ruffles, bright transitional options, fray hems, crochet details, discharge prints and knit fabrications. Our youngest fashionistas can amp up their looks with shine, sequins and new color palettes. Boys will jump into skinny and knit denim paired with popular themed shirts including outer space and camping. Our southern boys will also rock preppy plaids, polos and southern tees fit for the coastal lifestyle.
Q: How can star students stay in style outside of the classroom?
A: Our national brand assortments include top activewear brands like Nike, Adidas and Under Armour that kids are looking for, on and off the field.
You heard it here first. Belk has everything you need for back-to-school. Don’t delay, fill your shopping bags today!