Behind the Brand

Run, Run Rudolph! Crown & Ivy Joins the Activewear Game

We’re amping up our Crown & Ivy offerings in time for the holiday season!

This month, Crown & Ivy, a Belk exclusive brand, will step up their game by introducing activewear half-zip pullovers, printed leggings, and basic long-sleeved tees. Whether you’re attending the city’s best boot camp, running around the neighborhood, chasing kids, or comfortably watching a movie, you’ll do it in style.

“After we looked at other activewear brands on the market, we noticed a white space in Crown & Ivy,” said Shannon Mooney, Associate Buyer. “We decided it was in our best interest to join the game.”

In addition to the December launch, Crown & Ivy will bring activewear additions to the floor in February with a mix of short sleeve tees and skorts. We’ll never run out of reasons to shop, so don’t waste any time…check it out for yourself.

Shop Crown & Ivy (women’s, men’s, kids, home, sport) at and 100 Belk stores across our footprint. It’s (a perfect) fit for you.