Behind the Brand

Breaking news! We’re thrilled to announce that the University of South Carolina Gamecocks will take on the University of Virginia Cavaliers at the Belk Bowl on Saturday, December 29. Are you an alum or fan eager to cheer on your team? It’s not too late to score tickets.

While South Carolina is making its first appearance in the Belk Bowl, they’re a perfect 3-0 for regular season games played at Bank of America Stadium. Their opponent, Virginia, will make its third appearance in this bowl game, and in Charlotte. They have a perfect 2-0 record at Bank of America Stadium.

“We are pleased to welcome South Carolina and Virginia to the 2018 Belk Bowl,” said Will Webb, Belk Bowl Executive Director. “The Gamecocks and Cavaliers have each enjoyed a great season, and they should have an exciting, competitive game on the field. Both teams have tremendous, enthusiastic fans that should make the 2018 Belk Bowl very memorable. We look forward to hosting the teams and their fans in Charlotte!”

Whether you’ll be in the stands, or watching from afar, Fan Central has been named the place to be the night before the game. Uptown Charlotte’s EpiCentre will be the perfect home for this event, putting you in the middle of the action. Cheerleaders, marching bands, mascots, entertainers and fans will converge in the courtyard for an epic pep rally and party.

2018 marks our eighth year as title sponsor. Tune into ABC at 12 p.m. on December 29 to watch the nationally televised showdown.