CHARLOTTE, N.C., Feb. 4, 2021 /PRNewswire/ -- To advance Belk's commitment to inclusion, the retailer announced the launch of the Culture Shop, a curated boutique on Belk.com that supports and celebrates underrepresented communities year-round.
The online shop's launch coincides with Black History Month and the first collection features an assortment of products that celebrate Black culture. Products in the collection include graphic tees, beauty and cosmetic products that have wide and inclusive shade assortments as well as an extensive selection of historically Black colleges and universities (HBCU) apparel.
"It's important now, more than ever, to step up and be intentional about inclusion," said Lisa Harper, Belk CEO. "The Culture Shop is an opportunity to better reflect the unique customers and communities we serve."
The Culture Shop is an initiative created by Belk's Black business resource group, B.R.I.G.H.T. and the collections will rotate to celebrate various cultural observances throughout the year, such as Women's History Month and LGBTQ+ Pride Month, to build upon the diversity of Belk's product offering and vendors.
To shop Belk's Culture Shop, visit www.belk.com/cultureshop.
Charlotte-based Belk, Inc., a privately-owned department store, opened its first store in 1888, beginning a legacy of selling great products at great prices, treating customers like family and giving back to the community. Today, Belk serves customers at nearly 300 Belk stores in 16 Southeastern states, at belk.com and through the mobile app. For over 130 years, Belk has proudly put customers and community at the center of what they do, supporting local charities, organizations and families when they need it most.
For more information visit https://newsroom.belk.com/.
To shop, find your local store at https://www.belk.com/stores/, visit belk.com or download the Belk app in Google Play or Apple Store.
SOURCE Belk, Inc.
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