Belk Announces Very Merry Surprise, Bringing Extra Cheer to Customers This Holiday Season
Retailer will select lucky customers to receive a Very Merry Surprise of Belk gift cards on in-store or curbside store pickup orders

CHARLOTTE, N.C., Nov. 2, 2020 /PRNewswire/ -- To make the holiday season a little merrier, Belk today announced a special surprise and delight promotion in which lucky customers who place an in-store or curbside pickup order will receive a Very Merry Surprise! Beginning November 4, 2020, and running through December 24, 2020, Belk's elves will be spreading magic to their in-store and curbside pickup customers, selecting one customer per day, per store, in each of its nearly 300 locations to receive the surprise Belk gift cards.

Belk will select customers to receive a Very Merry Surprise of gift cards on in-store or curbside store pickup orders.

Select customers will be greeted by festive elves and given a Belk gift card in the value of their online order (including tax), in increments of $25, up to $575 (including tax).

"We are always looking for ways to delight our customers and brighten their shopping experience. We love the idea of spreading the joy of giving by surprising customers with gift cards to use on themselves or for someone they love," said Lisa Harper, Belk CEO. "We hope our Very Merry Surprise will help bring a little extra joy this holiday season."

In addition to the latest holiday promotion, Belk's elves are working around the clock to bring customers the best gifts at the best prices, including new décor to get the home holiday-ready, cozy styles for the whole family, fine jewelry, electronics and more. With safety being one of the retailer's top priorities, Belk is offering an extra 10% off to customers who purchase online and pick up in-store or curbside.

Learn more about Belk's Very Merry Surprise by clicking here. Gift cards are redeemable on future purchases in-store or at Learn more about our in-store or curbside store pickup options here.

About Belk

Charlotte-based Belk, Inc., a privately-owned department store, opened its first store in 1888, beginning a legacy of selling great products at great prices, treating customers like family and giving back to the community. Today, Belk serves customers at nearly 300 Belk stores in 16 Southeastern states, at and through the mobile app. For over 130 years, Belk has proudly put customers and community at the center of what they do, supporting local charities, organizations and families when they need it most.

For more information visit

To shop, find your local store at, visit or download the Belk app in Google Play or Apple Store.



SOURCE Belk, Inc.

For further information: Jenny Anderson,, 571-264-2606
Media Contact

Jessica Rohlik
Senior Manager, Public Relations
Belk, Inc.




Click here to find a store contact.