Behind the Brand

The Secret is Out…Black Friday Leaks!

The pumpkins have been carved, the candy has been eaten, and we're prepared for one of our favorite Fridays of the year. Don’t miss your chance to shop Black Friday leaks  from 4 p.m. to 1 a.m. Thanksgiving Day and 6 a.m. to 10 p.m. on Black Friday. It’s time to take advantage of the lowest prices of the season!

In addition to providing the season's best gifts, we're giving away $1 million in gift cards (from $5 - $500). There will be one $500 winner per store each day, starting at 4 p.m. on Thursday and 6 a.m. on Friday. Starting November 22*, customers will enjoy the lowest prices of the season with over 600 doorbusters.

Make your list and check it twice. See where you’ll save big in preparation for the holidays.

  • Tech the halls: Amazon Echo Dot ($19.99), Google Home Mini ($25) and Nest ($179.99)
  • Our Toy Story: Select toys from Mattel from $9.99
  • Five golden rings: $799.99 Le Vian rings and other fine jewelry doorbusters. 
  • And to all a goodnight..: 6-piece bed-in-a-bag sets from $29.99

That’s just the tip of the iceberg. Visit any Belk store – and – to take advantage of Black Friday deals.


*Hours may vary by store. Check your local Belk for the correct operating hours.