Belk Announces Sponsorship of 2015 Belk College Kickoff Game
UNC and USC kickoff the college football season at Bank of America Stadium on September 3

CHARLOTTE, N.C., May 4, 2015 /PRNewswire/ -- Belk, Inc. and the Charlotte Sports Foundation (CSF) announced today that Belk, Inc. will be the title sponsor of the 2015 Belk College Kickoff Game, featuring the University of North Carolina Tar Heels and the University of South Carolina Gamecocks. The game is set to take place at Bank of America Stadium in Charlotte on Thursday, September 3 with a 6 p.m. kickoff.  

Belk, Inc. and the Charlotte Sports Foundation (CSF) announced today that Belk, Inc. will be the title sponsor of the 2015 Belk College Kickoff Game, featuring the University of North Carolina Tar Heels and the University of South Carolina Gamecocks.

"College football is at the heart of Southern lifestyle and Belk is excited to partner with the Charlotte Sports Foundation as the title sponsor of the Belk College Kickoff Game," said Jon Pollack, Belk executive vice president, sales promotion, marketing and eCommerce. "The Belk College Kickoff Game is a great opportunity to engage fans and customers in the Southeast, as well as celebrate and support the Charlotte community."

For the second time in three years, the Tar Heels and Gamecocks face each other in an ESPN marquee matchup of ACC and SEC teams. The Tar Heels and Gamecocks have faced off 52 times with UNC holding a 34-18 advantage. The teams last met in Columbia, South Carolina, with South Carolina picking up a 27-10 victory.

"We are excited to continue our partnership with Belk to bring top level college football games to Charlotte," said Will Webb, executive director of the Charlotte Sports Foundation. "We can't wait for the Tar Heels and Gamecocks to take the field, and their fans to experience our great city."

Belk also serves as the title sponsor of the Belk Bowl, which is hosted in Charlotte and features teams from the Southeastern Conference and Atlantic Coast Conference facing off as part of college football's bowl season.

The first opportunity to buy the best seats for both games begins Monday, May 12 at 10 a.m. with the Belk Pigskin Package. The 2-pack guarantees fans the same seats for the Belk College Kickoff Game and Belk Bowl and starts at just $119. For more information, please contact the Charlotte Sports Foundation's Ticket Office at Tickets@CharlotteSports.org.

About Belk, Inc.
Charlotte, N.C.-based Belk, Inc. (www.belk.com) is the nation's largest family owned and operated department store company with 297 Belk stores located in 16 Southern states and a growing digital presence.  Its belk.com website offers a wide assortment of national brands and private label fashion apparel, shoes and accessories for the entire family along with top name cosmetics, a wedding registry and a large selection of quality merchandise for the home. Founded in 1888 by William Henry Belk in Monroe, N.C., the company is in the third generation of Belk family leadership and has been committed to community involvement since its inception.

Belk offers many ways to connect via digital and social media, including Facebook, Pinterest, Twitter, YouTube, Google Plus and Belk Blog, and provides exclusive offers, fashion updates, sales notifications and coupons via email or mobile phone text messages. Customers can also download the latest Belk mobile apps for the iPad, iPhone or Android.

The Charlotte Sports Foundation is a 501(c)(3) non-profit organization created in 2013 to provide leadership for sports-based initiatives that enhance the economy and quality of life in the Charlotte region. CSF provides unique events and business opportunities around professional, collegiate and amateur sporting events, highlighted by the Belk Bowl and the Dr Pepper ACC Football Championship. These efforts are intended to create a positive economic impact in the region as well as to enhance the quality of life.

Charlotte, N.C.-based Belk, Inc. (www.belk.com) is the nation's largest family owned and operated department store company with 297 Belk stores located in 16 Southern states and a growing digital presence.

 

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SOURCE Belk, Inc.

For further information: Jessica Graham, vice president, communications and community relations, 704-426-8333, Jessica_graham@belk.com