Belk Returns to Baker Motor Company Charleston Fashion Week® as a Major Sponsor
Retailer to Have Exclusive Tent and Host Special Guest Trina Turk

CHARLOTTE, N.C., Feb. 3, 2015 /PRNewswire/ -- Belk, Inc. is excited to announce its return to Baker Motor Company Charleston Fashion Week® as a major sponsor. This third year of the partnership includes an exclusive tent on the Fashion Village grounds and an extended runway show under the main tent on Thursday, March 19, 2015, known as Belk Night at Charleston Fashion Week®.

 

Charlotte, N.C.-based Belk, Inc. (www.belk.com) is the nation's largest family owned and operated department store company with 300 Belk stores located in 16 Southern states and a growing digital presence.

Charleston Fashion Week® 2015 is scheduled for March 17 – 21 under the tents in Marion Square in Charleston, South Carolina. This year, Belk welcomes several special guests to celebrate this exciting event. Fashion designer, Trina Turk is available for media interviews in the Belk tent on Thursday, prior to the Belk runway show, which will feature items from her new spring collection.

 

Belk continues this fashion celebration by hosting an exclusive group of top Southern bloggers for its first Southern Style Summit. These stylish social influencers will be in the Belk tent throughout the week and will be sharing their behind-the-scenes experience with fans and followers.

 

"For the third year running, Belk is a natural partner and fabulous addition to Charleston Fashion Week and we can hardly wait for this year's series of amazing shows," said Arlene Goldstein, vice president of trend merchandising and fashion direction at Belk. "This is the premiere fashion event in the South and we are excited to be hosting Trina Turk among our other amazing special guests and vendor partners."

 

To complement Belk's special guests throughout the week, the Belk Tent will feature a unique spring trend each day and several cosmetic vendors to provide guests with makeup touch-ups. Lancôme is featured on Tuesday, Chanel on Wednesday, Estée Lauder on Thursday, Jo Malone on Friday and Benefit on Saturday.

 

As part of CFW's Charleston Weddings' Spring Bridal Show presented by Gathering Events, Belk will feature a tablescape of wedding registry items from their extensive registry assortment.

 

For more information about Belk's presence at Charleston Fashion Week®, please visit belk.com. For tickets, schedules, and other details about the week's events, please visit charlestonfashionweek.com.

 

#BelkScene  #CHSFW

 

About Belk, Inc.

Charlotte, NC-based Belk, Inc. (www.belk.com) is the nation's largest family owned and operated department store company with 300 Belk stores located in 16 Southern states and a growing digital presence.  Its belk.com website offers a wide assortment of national brands and private label fashion apparel, shoes and accessories for the entire family along with top name cosmetics, a wedding registry and a large selection of quality merchandise for the home. Founded in 1888 by William Henry Belk in Monroe, NC, the company is in the third generation of Belk family leadership and has been committed to community involvement since its inception. In the fiscal year ended Feb. 1, 2014, the company and its associates, customers and vendors donated more than $20.9 million to communities within Belk market areas.

 

Belk offers many ways to connect via digital and social media, including Facebook, Pinterest, Twitter, Instagram, YouTube and Google Plus, and provides exclusive offers, fashion updates, sales notifications and coupons via email or mobile phone text messages. Customers can also download the latest Belk mobile apps for the iPad, iPhone or Android.

 

About Baker Motor Company Charleston Fashion Week®

Showcasing fashion designers, retailers, and models, Baker Motor Company Charleston Fashion Week®  (CFW) has fast become one of the premier fashion weeks in North America.  Named a Top 20 Event for March by the Southeast Tourism Society, this multimedia event presents high-end runway shows, interactive entertainment, chic after-parties, and press events. The 2014 event featured more than 40 runway shows, over 7,000 attendees, Charleston Weddings' Spring Bridal Show, Emerging Designer Competition: East presented by Benefitfocus, and the Rock the Runway Model Competition™. Baker Motor Company Charleston Fashion Week® 2015 is scheduled for March 17th – 21st. For more information, please visit charlestonfashionweek.com and for the 2014 recap video visit charlestonfashionweek.com/about

 

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SOURCE Belk, Inc.

For further information: Jessica Graham, 704-426-8333, Jessica_graham@belk.com, or Keri Drake, 704-552-6565, Keri.Drake@lgapr.com